I like the walls sausage rolls advert “he can’t express himself because he’s just a bloke really” – now he can.

On the first look, I’m like “ok male stereotype and male=meat cliche, what next”… next, advertising: selling sausage rolls, next a comical pooch in a jewellery box singing and letting us off the hook of sentimentality with the excuse of humour, next a fantasy, a fantasy materialised, that by some surreal intervention we could express the compassion we wish could be exchanged in the mundane and isolated interaction between not-special woman working in a petrol station and a not-special guy buying a sausage roll from her. I find that core although exploited, hidden and distracted from, pretty desirable and somehow maybe reformative.